About Dan

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Dan Gregory helps business create engagement at every level. A captivating speaker and CEO whose business acumen is matched with wit and intellect. Dan is also a White Ribbon Ambassador and Board Member and regularly speaks publicly, in the media and takes part in panel discussions about ending violence against women.

Rarely have I heard anybody articulate their thoughts with such clarity and vision. His intelligence and insight provide a much greater understanding of how to engage your customers, consumers, and the community. I would whole heartedly recommend Dan; you will never be disappointed.
— Horticulture Australia Ltd

Daniel Gregory is the founder and CEO of The Impossible Institute™, an Innovation and Engagement organisation that advises management and sales departments on what truly drives their customers and employees.  

Creativity, collaboration,culture, innovation, sales, marketing are only a handful of topics he has tackled for organisations. He also regularly advises the C-suite and Boards on how to lead with the power of a purposeful and compelling identity in a rapidly changing world.In a 20 year history as a thought leader in marketing, NPD and communications, Dan Gregory has worked with the biggest global brands and won countless awards around the world for creativity, effectiveness and ROI. 

In terms of accolades not much has changed as clients continue to rave about his innovative, creative presentations delivered with intelligence and humour.  With his experience on the ABC’s Gruen transfer and time spent the US and UK as a stand-up comedian his delivery and timing is impeccable.  With his experience and depth of knowledge there are few topics Dan can’t bring his focus to.  His keynotes and workshops are supported with hours of research and some of the sharpest writing in the our industry has seen. 


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Dan

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Topics

DRIVE: What makes us buy and buy in

In a challenging business environment where our capacity to persuade and engage determines our results, drives successful sales and marketing and is a measure of modern leadership, organisations and individuals must understand the hidden driver that motivates human beings at their core. This goes far beyond logic based reasoning and even emotional manipulation.

Key Outcomes

  • Identify the key driver to all human behaviour and provide clarity around why one size doesn’t fit all.
  • Establish a process for overcoming objections and giving organisations tools they need to have customers buying and employees buying in.

WE-Q: Working with collaborative intelligence

The hyper specialisation and interconnectedness of the modern workforce make the capacity for intelligent collaboration a must have, not some touchy, feely nice to have. However few organisations can generate inter-departmental cooperation, let alone coordinating multiple organisational cultures.

Key Outcomes

  • A process for unleashing the multiple skill sets within your organisation.
  • Why conflict is crucial to collaboration and how to turn a “I can’t” into “how can I?

INNOVATION ON PURPOSE: What you make is who you are

In a world of change it is our capacity to innovate that keeps us competitive, yet too often the process of innovation is left to random invention, or worse still, trend watching and late adoption. So it should come as no surprise that the majority of corporate innovative processes meet with market place failure Ideas are impotent without action and innovation has to be congruent with the vision of the companies leadership.

Key Outcomes

  • The next big thing is already in your organisations’ DNA
  • How to turn your people into a creatively competitive machine and get ideas to action

SHIFT: The way we shift perceptions, people and products is shifting

The rate of change in our society, our values, the media, the market place and our businesses is unprecedented in history. It is our capacity to understand the implications and uses of these shifts, rather than falling victim to them, that determines our success.  Possibilities lie within these shifts and offer individuals and organisations opportunities.

Key Outcomes

  • The fundamental shifts that are changing our culture, communications and companies and where those shifts are taking us from and to (and the threats if we don’t keep up).
  • The latent possibilities that are just waiting for us when we get in front of the game

GRAVITY: How to lead with engagement, alignment and attraction

There has been a fundamental change in the way we engage people as leaders, employers and businesses taking us from an era of push and ushering in an age of pull. This understanding is critical to the success of any leader, movement or manager it is important to create alignment within organisations teams and markets.

Key Outcomes

  • The elements of gravity and how to create it
  • The traits common to successful leaders, products and movements and how to attract volunteers and create followers